An Instagram account promoting sexual wellness for women and queer people was permanently deleted by Meta this week, seemingly for using the word “clitoris.”

Bellesa Boutique is a provider of sex toys with a sizable presence on Instagram. Its account had 700,000 followers and hosted a decade’s worth of content related to sexual health before it was removed.

In screenshots shared with Mashable, Meta disabled Bellesa’s account after it determined it violated its Community Standards banning “sexually explicit language in organic content.” Notably, the policy states it does allow content under that umbrella if it is considered to be educational, newsworthy or a way to raise awareness. 

This is just the latest in a slew of sexual health brands and creators being censored on Instagram. Sex workers and LGBTQ2S+ content creators have been vocal about facing shadow bans and permanent account deletions on Instagram for years. 

Script managing editor Ziya Jones explains how this type of censorship affects access to competent sexual health information for LGBTQ2S+ people especially.